web design * CD-ROM development * internet strategy consulting

News: Are People Getting Your Message?

02/02/2009

Your website is a collection of information and resources defined by your company's goals, character, and message. To a new visitor, the design of your site articulates this vision, and they make vital decisions based on what they find and how easy or difficult it is to find it.

Conducting a user testing session with real people from your intended audiences can be invaluable to your website redesign process. Results generated by these target visitors allow you to structure the content of your website in an efficient, user-friendly manner based on real data.  Some writing and design techniques can actually get in the way of your reader understanding content. User testing is a way to make sure your message gets through loud and clear.

Gravity Switch can conduct a user testing session with you with the following results:
• You'll know how your visitors see your website - and what they don't see.
• You'll have clear direction on how to effect beneficial changes with positive ROI.
• You'll have documentation and experience that will allow you to conduct further tests on your own.

COST: $1750