03/04/2009
A few years back a client of ours named Carolyn Colletti was working with her team on a website project, and she said "We're not redesigning our website, it's an evolution." This is something that's stuck with me, and as I've worked with different clients with diverse teams a theme that I've seen emerge is that we'll often end up with a couple of people who have vastly different ideas of "how far they should go" with their website redesign, and how integral it will be to their organization.
So we developed this handy chart to find out:
- At which stage your website is at, and
- Which stage you want to be at within the next 6 months
It's proved to be a very useful document to help ensure that everyone on the web team is on the same page in terms of how far, and how fast they want to go with this project.
It's often easy to say "let's get to stage 4 as fast as possible," but that takes a dedicated company effort, and has a lot of risk and pain along the way.
Where is your organization? (downloadable PDF)