web design * CD-ROM development * internet strategy consulting

News: Gravity Switch Sweeps Web Site Design Category at 2002 Creative Merit Awards

05/09/2002

Gravity Switch, Inc. is proud to be recognized as the top web design firm in Western Massachusetts. The highly creative and top-notch firm swept the Website Design category in this year's Creative Merit Awards, the gala event put on annually by the Ad Club of Western Massachusetts. The Creative Merit Awards recognize services and industries in Western Massachusetts that contribute to the community's creative graphic communications.

Gravity Switch took home the Gold for Score! Website redesign, 2 Silvers for Aqua Arts e-Commerce Website and Rawbeam's web site, a Bronze for Smith College Libraries Redesign, and an Honorable Mention for its own website redesign, www.gravityswitch.com. One judge commented, "This shop has consistently produced the best web work that I've seen in this show."

"The fact that we took home so many coveted awards shows not only the quality of our work, but also our depth and consistency of design. We're honored to be considered the best of the best!" says Gravity Switch, Inc. co-founder Christine Henriques.

This year's 100 plus entries were judged with the highest criteria in terms of the presentation of creative excellence as it relates to marketing communications. The judging panel consisted of two award-winning and highly acclaimed creative professionals from the New England communications industry, Kathleen Parr and Jim Faris.

Kathleen Parr, is a senior writer at The VIA Group in Portland, Maine where she leads the writing team for Banknorth Group advertising and merchandising. Before joining VIA two years ago, Kathleen worked for 15 years as a freelance copywriter in New York and Maine.

Jim Faris, has years of experience as a creative director and interactive designer. He is an owner of several prestigious awards himself, including MIMC Awards, Hatch Awards and a CLIO. Now Jim works mostly in the web strategy and online world. He has a strong background in traditional design and illustration and currently owns the company named From Top Down.

About The Ad Club of Western Massachusetts
The Ad Club of Western Massachusetts works to collaboratively promote the value of marketing and advertising communications by nurturing creativity and professionalism through educational programs, networking opportunities, and recognition of creative excellence. For more information about the Ad Club, call [413] 736-CLUB or visit their website at: www./adclubwm.org


About Gravity Switch, Inc.
Founded in 1996, Gravity Switch is an award-winning interactive media firm that specializes in sophisticated websites, CD-ROMs and multimedia consulting. Known for our superior design sense, technical savvy and commitment to quality, Gravity Switch works with national and local businesses, educational institutions and non-profit organizations with a client roster that includes Hartford Life, Polaroid, Honda, UMass and Smith College. For more information about Gravity Switch, call [413] 586-9596 or visit our website.