web design * CD-ROM development * internet strategy consulting

News: Home Pages, Search Engines, and iPhones

02/10/2009

What do these three things have in common?  Good content and page structure are crucial for your web site, both to allow visitors to access the information they need using computers or handheld devices, and search engines to comprehensively index its pages.  Here are a few quick and easy Gravity Switch services that can make a big difference in how well your site reaches its audience:

Review of your home page design and content - $875

For many sites, the home page takes the most thought and is the hardest to make work well.  Different kinds of content need to be balanced and different organizational goals addressed.  It all has to make visual sense for people while feeding search engines what they need to rank your site highly.  How well is your home page doing all that?  The team at Gravity Switch will conduct a careful review of your content, propose a thorough list of recommendations for you to consider, and rewrite a version of your home page copy designed for readability and search engine optimization.

Evaluate your site for iPhones and other handheld devices - $525

A couple of years ago, few cell phones connected to the Internet, and the ones that did didn't do a very good job.  With the iPhone, everything changed. Now everybody's looking at websites in the palm of their hands.  As phone browsers get better, more sites work well without making a special "mobile version," but there are still important things you can do to improve your site accessibility and design for handhelds.

SEO analysis & recommendations - $875

Clients sometimes think that on the web "If you build it, they will come."  Well, maybe.  But most website operators find that building features is only one part of making a successful site.  We'll evaluate your site and tell you what you can do to make it perform better on Google and other top search engines.  There are a bunch of techniques that can destroy your chances of doing well with Google, and sometimes what you leave out affects you just as much. We're trained to spot these things when we inspect your site. We'll make a list of recommendations and review them with you to make sure you understand what to do next as you approach this complex and confusing topic.