Blog
I want to congratulate Ryan Askew, Kayleen Rossio, and everyone at Gravity Switch who collaborated with the Guggenheim team to develop the Guggenheim Blogs website -- recently nominated for a Webby Award!For those of you who don't know, the Webby's are the Oscars of the web world, with over 11,000 applicants this year alone.Great work everyone!- Jason
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A logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short.Read more about what Jason has to say on Web Designer Depot.
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Mobile web traffic almost doubled in 2012, but that growth slowed dramatically in 2013 and mobile has even lost market share in February.UPDATE: Growth resumed in the second half of Feb and continued to increase through March and April!Read Jason's entire article at Web Designer Depot.
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Jason, captain of the ship here at Gravity Switch, is super psyched about the upcoming DrupalCon in Portland, Oregon. In fact, he's so excited he's thrown in a bid to give a talk. It's called Getting Sh*t Done. It's all about Drupal, agile development, and low-risk project management. It would be a great addition to the line up and we're enlisting your help to make it happen....
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An effective design should make people feel a certain way and take a certain action. Listed below are the 10 design principles that have served us well.Define Goals First - Begin every website design project with a brainstorming session that outlines clear, realistic website goals that reinforce to your business objectives.Focus on Users Second - With your clear goals top of mind, you...
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Twenty minutes after unboxing my first iPad, I realized this device’s potential to revolutionize the world of kiosks. Ten years ago, my team and I worked with Honda to develop touchscreen kiosks for its dealerships. Potential buyers could customize their purchase with a few touches of their fingertips. While innovative at the time, these early interactive kiosks didn’t come cheap,...
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"Facts are stubborn, but statistics are more pliable." - Mark TwainLast week Errol Morris did a fascinating test on the importance of typefaces (and by inference graphic design).He created a survey where he randomly varied the typefaces and got 45,000 responses on New York Times. He found that out of the 6 fonts tested Baskerville was the font with the most positive responses and...
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Each form of social media has it's own strengths and weaknesses. Our goal is to use each social media where they're strongest.RSSthe modern AP feedMostly used by professionals whose job it is to track and reprocess the flow of information. Many reporters subscribe to multiple RSS feeds as "trusted" sources of high quality information. Twitterthe modern CNNLess...
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Designing and building a secure wall-mount for an iPad touchscreen kioskWhat is a touchscreen kiosk?You may have seen a computer kiosk at a science museum or an art gallery. If you were shopping for a Honda Odyssey in 1999 you may have seen the kiosks that Gravity Switch programmed for Honda's showrooms that let you customize your vehicle (e.g. color, options), and print out a spec sheet.So...
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One of our project managers just got married! The wedding was September 26th 2009 at Look Park in Northampton. Here are a few photos of Tess Trudeau's wedding and honeymoon in England: Just Married:Justin & Tess Trudeau at Stonehenge:At Tintagel: At Avebury:
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