Real Log Homes
Website Redesign
Real Log Homes® is a leading manufacturer of log homes. They needed an online strategy that would distinguish itself from it's competitors. The challenge was to develop a website that reflected the company's true brand, create a meaningful, interactive experience with prospective customers, and provide essential lead-management tools in a realistic and affordable way.
HowellMartin Marketing and Advertising, Inc., Real Log Homes' marketing and branding agency, created the visual look and feel, content, and user interface while Gravity Switch worked on the 'back-end' technology side. Through an in-depth planning and immersion process, we developed a series of strategic goals that included a compelling user interface and data-driven functionality.
Highlights:
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Ability to plan a "dream home" by selecting desired features, floor plans, location, and budget.
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Ability to create a MyREAL Homes folder to save floor plans, photo galleries, and more.
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The Log Package Options Tool, to help users explore different options and see examples of how they would look in a finished home.
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Ability to search floor plans by style or a myriad of features.
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Tour different Showcase Homes, each with its own photo gallery and success story.
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Find an independent rep or order a plan book line.
Real
Log Homes® is able to use its website
as a tool to drive better
qualified, and better-informed, prospects to its list of Independent
Representatives. The company maintains brand consistency via templated
websites that each representative creates and maintains themselves.
Finally, a Lead Management System allows Real Log Homes® to track,
prioritize, record and distribute leads. The result is an interactive
experience that marks the company as a leader in the log home industry.
