You're here because you're serious about securing a top-notch website or CD-ROM solution for your school. You already know that prospective students will pass judgment on your institution based on the effectiveness of your marketing efforts.

You're also faced with the daunting task of addressing the needs of many other audience groups - from parents and guidance counselors, to the media, alumni, current students, faculty and staff.  Every tool in your arsenal must be compelling and clearly state what makes your school stand out.

At Gravity Switch, we don't believe in cookie-cutter approaches. Sure, our web and CD-ROM viewbook solutions follow industry standards, but we take the time to discover and present what truly makes your school unique.

Here are just a few ways we can help your institution:

• Re-brand your site to help increase applications, yield and diversity, and minimize summer "melt."
• Provide intuitive access to information so prospects can rapidly move from the inquiry stage, to evaluation, tour, and application.
• Create a vibrant and unified web presence - balancing the need for departments to have distinct designs while providing one harmonious brand position throughout.
• Encourage campus community and alumni to rely on your school's intranet for all relevant information - conveying the strong role they play in your institution's continuous growth.
• Put content creation and updates in the hands of those closest to the data, via simple and robust Content Management tools.
• Save tens of thousands of dollars in printing and postage costs - while substantially increasing applications - by migrating some or all of your printed viewbook to an interactive CD-ROM.
• Communicate your ENTIRE school experience. (Every school says "You'll get a great education," but students also want to know, "Can I fit in here? Is this a place I want to invest the next 2 - 4 years of my life?")

Give us a call to start a dialog on how we can make a positive impact for your school.
[413] 586-9596

"From our first exploratory discussions, it was clear that Gravity Switch had a solid understanding of our educational mission.  We benefited at many stages of our collaboration - from your willingness to listen, to learn about our objectives and the needs of our students, and to explore new possibilities without compromising the timeframe and budget we had established."

Sika Berger
Chair, Smith College Libraries Web Redesign Team