UMass Boston

Virtual Viewbook

Using engaging videos, music, animations, graphics, web links and photos, Gravity Switch created a "Virtual Viewbook" that brought UMass Boston's unique attributes to life.

Highlights: 

• UMass Boston saved over $76,000. Printing and mailing of the previous viewbook cost $3.58 per unit, while the unit cost for its CD equivalent is $1.05.
• Also, because the CD-ROM includes a PDF of UMass Boston's undergraduate catalog, they were able to reduce mailings of their printed catalog to prospective students by more than half, from 1,977 to just 648.
• Introducing the new CD-ROM and its companion student search piece resulted in freshman applications up 10% and freshman enrollment up by about 20%.

Our role:
Strategy & Planning; Information Architecture; Animation; Interface Design; CD-ROM Programming; Quality Assurance.