08/10/2006

Think about this:

Over the past 5 years, use of the Internet in choosing a college or university has risen from a mere 30% to a startling 98-100%.  

This means that prospective students are creating their first impressions of a college based on your web presence; which means they're making judgment calls about how easy it is to work with you based on how easily they find what they're looking for on your website. 

Holy #$%@ there are a lot of pages here!

A typical college can easily have a few thousand web pages spread out over hundreds of different websites.  Often those sites are updated in a sort of vacuum;  hundreds of people are creating content (writers, photographers, etc.), and working with dozens of technicians behind the scenes, to actually get that content onto the web.

Imagine that.  Hundreds of people, who may have never been in the same room together, writing the words that create the public image of your multi-million dollar organization. 

Picture this

Working with many universities, we have put together a chart that shows the Components of a University Website.  This chart is a way to help articulate to people just how much "stuff" is on a website.  Our goal is for you to be able to use this chart as a starting point in organizing all your existing webpages into a clear web presence. 

Think of it as a roadmap to talking about user groups, sites, and pages your website needs:

Download The Components Of A University Website (PDF)

Gravity Switch is an experienced web/multimedia design firm with a knowledgeable and friendly staff. For information about working with Gravity Switch please call [413] 586-9596.