web design * CD-ROM development * internet strategy consulting

Search Engine Optimization & Positioning (SEOP)

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According to Nielson/Netratings, web users perform over 5.5 BILLION searches using search engines every month.  That's a huge potential market for any service or product, but there's also a lot of competition.  How do you know if optimizing your site for search engines is a cost effective way for you to drive new users to your website?  Can you benefit from paid placement, or is it more cost effective to use organic search engine positioning?

We can help you understand the reality behind the hype, and can guide you to spend your money wisely when it comes to search engine optimization.  Services we offer include:

  • Targeted keyword research
  • Comparison of benefits of paid and organic placement
  • Set-up and monitoring of paid placement campaigns
  • Conversion and Goal Tracking
  • Custom Content Recommendations
  • SEOP Consulting
  • Advice on SEOP things to avoid
  • User Behavior Tracking
  • Search Engine Marketing
  • Monthly or Quarterly Reports
  • Link Building

 

Relevant Case Study: Aqua Arts