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The PBS you might not know...
PBS can best be identified with the Explorer archetype; helping us to discover our uniqueness, perspectives, and callings through compelling, educational programming.During an extensive consumer research and brand analysis, PBS learned that their greatest value is their offer to everyone – from every walk of life – opportunities to explore new worlds, new ideas and broaden personal horizons, especially in ways that might not otherwise be possible.
While all people respond to all archetypes, there are certain life stages when a particular archetype is most resonant. Audience members in the 40-65 age cohort have the strongest association with the Explorer sensibility. By this age, people are generally established in their professional and family responsibilities, so there is a tendency to look outward for new opportunities for personal growth and fulfillment. If any participants in the business makeover find this information consistent with their target audience, they would do well to associate their brands with WGBY and PBS.
1 premier prize
$2,000 of prepaid advertising on WGBY3 Secondary Prizes
$1,000 of prepaid advertising on WGBY's digital broadcasting stations.
